Tag Archives: Sale

Selling For Sale By Owner-Simple Effective Strategies

When you’ve made the decision to sell For Sale by Owner, the

method in which you market your home is what makes the

difference. This is what’s going to bring prospective buyers to

your doorstep and eventually get it sold. Let me provide you a

summary of some basic marketing ideas that should help.

Upfront you’ll need a turnkey solution, it should be easy to

implement and simple in terms of advertising. One of the easiest

courses of action would be to run an ad in your local newspaper.

By running a simple yet descriptive small ad, this can be an

effective marketing strategy and yield positive results in a

short amount of time.

Generally, people looking to purchase real estate initially

look at the classified ads to discover what’s available.

Ultimately, this provides a good amount of exposure to

individuals as well as real estate professionals.

For most, successful marketing boils down to providing a

systematic awareness that, you have something to sell, and you

are able to get the word out on a consistent basis.

Obviously shoving a sign in the yard is the most basic techniques

you can do. It’s a simple strategy and you could just luck-up

and have your dreams answered by having some stop their car and

make you an offer on the spot.

This however usually does not happen and is generally not

enough. You’ll need to do more if you want to serious attempt at

marketing your home.

Another simple step is providing a highlight sheet; you should

consider it a must. I recommend making them in color. Having a

nice flyer with all of the pertinent information makes your home

easy to remember after a long day of looking at different homes,

and makes yours standout from the rest.

Keep them fresh and constantly available. Make at least fifty

to start if you live in a suburban area. If you live in a rural

area maybe less than that but be sure to keep a steady supply

available.

Selling your home by owner is not that complicated. It does

however take consistent action and a solid strategy.

10 Things Every For Sale By Owner Should Know

1) Get Professional Advice. Use local Real Estate Agents for a free Home Valuation to find out your properties worth. This is a no-obligation free service; You do not have to agree to your home or use their services.

2) Invest in your Home. You should receive some pretty good feedback from Real Estate Agents and their valuations. Ask them what you can do to increase your home value?

3) Do Market Research. Read the paper, pick up Real Estate Magazines for your local area, and go to open houses with in a 5-7 block radius. Talk with others sellers in your area. Compare and contrast your House and Pricing based on your findings. There are many free internet resources available where you can dig up some great facts about homes sold in your neighborhood recently.

4) Price to Sell. Pricing your Home based on facts and not your emotional value of it, is essential in successfully getting your home sold.

5) Set a Realistic Time Frame. Manage your expectations. Look at the various factors of how the market can affect the time your home sits on the market. Factors that can affect this vary from Supply of similar Homes for sale in your neighborhood or how long it takes the average home to sell.

6) Stage Your Home. De-clutter, work on curb appeal, clean up trash, paint outside if needed, replace worn carpet, and repair broken fixtures. Stage your furniture like a Model Home or a Furniture store. Make it cozy yet inviting and clean. Allowing potential buyers to see how the space will work for them.

7) Marketing is Key. Every previous step is only activated if people know your home is for sale! Attract potential buyers. There are so many different types of Advertising. One that is really effective is listing your property on your local Multiple Listing Service which allows your home to be listed in the database of Homes for sale that Real Estate Agents use when their looking for properties for their buyers. You need to be here. There are many internet Listing services that offer packages which include this service. Only a licensed Real Estate Agent can list properties for sale here, but you can a Flat MLS fee service or another Internet listing site. I will visit this further as this step is very important.

8 ) Have Open Houses. Have cookies baking..clich̩..yes! But it works, people relate to smells, have an inviting smells. This goes without saying but Рclean up and make sure your home is staged. Everything mentioned in Step 6!

9) Have Forms Available. You should always have forms for potential buyers contact information for easy follow-up and advertising trackibility. Have easy to take flyers of your Home with your contact information and Property Details. Have resources available to qualify a buyer. You will need contracts. When “closing the deal” you want to look into getting professional help here.

10) Don’t Forget. A typical Sale involves:

• a home inspection,

• an appraisal,

• a survey,

• a title search,

• a termite examination,

• loan underwriting and approval,

• date of closing,

• Show me the money!

For Sale By Owner Check List

Many believe that in order to obtain the best price in the home, they need to sell yourself. Why pay thousands of dollars to work as an intermediary, you can do for you? Although nearly 25 percent of homes sold last year, sales of the owner, said at least half of a professional next time.

This does not mean you can not complete a successful sale without a professional, but a homeowner needs to understand the risks and be as organized and informed about the sales process than any agent. Here are some key points to consider before you decide to fly solo

Property Value

Realistic pricing of your home is essential to the successful sale of your property. If it is a price too low, you can potentially lose money. If the price is too high, you can also lose money because of the cumulative cost of the house remains on the market longer. Two years ago when I sold my house there was a final sale by owner in the same neighborhood. The property was much more expensive than it was worth it and last I heard the place was still for sale.

Determining the value of your home requires a thorough knowledge of your market. You can start to make comparative studies of similar properties for sale or recently sold in your area. It’s probably a good idea to hire an expert to give you an accurate value of the market.

Marketing

A good broker will promote your home on your own website, the MLS website, in print and by word of mouth. You have to compete with this strategy to effectively promote your property. Your home needs to stand out among all other listings and agents is to sell, the higher the cost of marketing.

A good place to start is with one of the many online “sale by owner sites that offer a type of reasonable advertising packages. You can also promote a cash incentive from the sale initiated by a realtor, or you may experience a few scattered houses open.

Commitment

One of the major contributors to a house to stay on the market longer than necessary, the owner’s lack of commitment to see the house regularly, and that includes the organization and promotion of open days. A certain period of time should be devoted each day to sell your home.

Dealing with customers

One thing real estate agents are very effective filter serious buyers window-shop or low ball. You will learn to deal with these people and not fall for an offer that you will regret later.

Provide useful information to the prospective buyer is prepared to your credibility. A real estate agent is still waiting in the wings to answer questions about financing options, the cost of home repairs in connection with acquisitions, recommendations for home inspectors, lawyers, etc.

Meet the Experts

Familiarize yourself with the inspectors, attorneys and representatives involved in the title of your sale. You do not want a delay in the process, choosing the wrong people to be treated.

Legal information

Closures have come down because of inaccurate or incomplete paperwork. Have the necessary legal documents ready and know the process inside. Financial incentives or inclusions should be documented, signed and dated, verbal agreements do not count.

Real Estate Marketing: 3 Ways Realtors Can Brand A Home For Sale

Executing an effective marketing campaign for your listings can seem like a dreadful undertaking – specifically for newer agents – but it doesn’t have to be. You’ll likely find yourself asking, “How should I present this property to the public? How should I present myself?” The solution to this seemingly beleaguering problem is actually found in this simple answer: there are essentially three ways to brand any listing.

What exactly is a brand? For our purposes, we’ll define a brand as a design strategy associated with a product. The application of the brand to a product or service is called Branding or Brand Management. Through regular branding, the consumer is trained to remember & recognize your product by its direct association with your design scheme. A brand establishes a feeling for a product – a visual connotation of sorts – that is essential for effective marketing.

There are three ways to brand your listings:

1.) Utilize your company brand

A great benefit of hanging your license at a real estate firm is the ability to use its brand to your advantage. Depending on the company, the brand can be a powerful marketing tool because all of the Brand Management has been done for you through years of consistent presence in the market. Therefore, the general public is already familiar with that brand – even if they do not recognize your name – and you should use this to your every advantage. Sotheby’s International Realty, for example, caries such an impressive reputation that you can enjoy the brand’s benefits with little effort, allowing you to do what you do best – selling homes.

2.) Develop & use your personal brand

A second avenue for branding a listing is the creation of your own personal brand as a realtor. Many of the world’s top producers understand this. They have a consistent listing portfolio, they are known in their respective geographical areas & they advertise continuously to their spheres of influence. This is achieved through persistent Brand Management. An agent’s personal brand can be anything from a recognizable logo to a consistent color pattern to a unique type treatment – or any combination thereof. A smart brand integrates well with the brand of the broker. An agent’s personal brand should never clash with the company logo & should always be versatile.

How does this effectively brand a specific property? This approach communicates to the public that you are a consistent producer of not only sales volume, but of quality marketing. With your personal brand, you build the same level of trust with your clients & prospects as any mainstream commercial product, giving the public confidence in you as their realtor.

3.) Create a brand that is entirely unique to a specific property

We all know an exceptional property when we see one – perhaps it’s a well kept mid-century modern in the suburbs or an early 19th century Spanish architectural in the hills. These special properties deserve special marketing. A talented graphic designer or marketing team can tailor your specific campaign to reflect the soul of the property in its design scheme, creating marketing materials that reflect the personality of the home. This route not only wows your sellers, but signals to the public that the listing belongs in its own category & should be treated as such.

Now you’re ready to go!

Now that you’re familiar with the three ways to brand a listing, you can more easily structure your “plans of attack” when releasing your listings onto the market. Each of the three above methods can be blended together or used singularly as desired – just remember to keep your brands consistent & complimentary of one another.

And now it’s time to sit back & watch your listings fly off the shelves!