Category Archives: House Renovation

Expired Listing Letter and Real Estate Marketing Tips

The expired listing letter is a valuable asset for real estate marketing plans. Expired realty listings refer to contracts that have expired between homeowners and their agent. Realtor contracts generally last between six and twelve months. If the listed property is not sold during the contract period, sellers can enter into a new listing agreement with their current realtor, hire a new agent, list the property as for sale by owner, or take the home off the market.

Investors use the expired listing letter to solicit business from the seller by offering to buy their home or help them sell it. In order to find expired property listings, investors must subscribe to the Multiple Listing Service (MLS) database; a service that provides lists of nationwide properties for sale to realtors.

Investors who have never used expired listing letters can easily locate sample templates online. Investors will need to adapt marketing letters to suit sellers’ circumstances. A good place to learn and share expired listing marketing ideas is by participating in real estate forums or networking groups.

In addition to using expired listing letters, investors will need to develop a marketing plan and follow-up strategies. Most investors incorporate multiple marketing tools such as postcard marketing, direct mail, referral marketing, realtor flyers or brochures, and cold calling.

The expired listing letter is generally used to solicit sellers, but some investors use these letters to solicit realtors. Working directly with real estate agents can be a profitable niche for investors willing to develop close working relationships. Realtors do the majority of legwork while investors earn profit by closing the deal.

Investors who are unfamiliar with marketing strategies should consider hiring a marketing specialist and copywriter to create expired listing letters and brochures. Real estate investors often use a variety of prospecting tools.

They might start with an introduction letter, followed by a postcard and a phone call. Or they might start with a phone call and send a folder filled with a marketing letter, client testimonials, and a list of successful real estate closings. Regardless of the marketing strategy, the primary goal is to locate motivated sellers, purchase properties below market value, and earn profit on each expired listing transaction.

In today’s competitive market investors must stay on top of changing trends and create marketing campaigns that make them stand out from the crowd. Sellers often receive dozens of expired listing letters once their real estate contract expires. This is where creating unique marketing strategies can really pay off.

Private investors who dedicate their time to locating expired real estate listings often work with sellers that are frustrated their home did not sell during the listing period. The last thing these people want to hear is empty promises. They want to sell their property. Investors who focus on solving this problem can earn the seller’s business by focusing on their needs and explaining how they can help sellers accomplish their goals.

Real estate investing is a competitive industry. In order to become successful in this arena, investors must be committed to finding solutions for sellers. This can be accomplished by building a strong network of realty experts, developing a strong marketing plan, and utilizing strategies that will attract motivated buyers and quickly close real estate deals.

Real Estate Text Messaging Benefits When Marketing FSBOs

Due to the rising popularity of robust smart phones, real estate agents who utilize text messaging systems can benefit, substantially, from an exposure and lead generation perspective. On a “for sale” sign, your text messaging code can help you share information about properties with people that pass by through a message that sends out detailed property specs and photos. Chances are that the vast majority of passers by who notice a property you’ve listed will have a cell phone and by texting the system right then and there, they can quickly receive detailed listing information on a home. As soon as they do, you’ve gotten a lead that you can follow up with on that property or another listing. Did you know that this could also work to your advantage with FSBO (for sale by owner) properties? Read on to learn how.

Many realtors have realized the potential benefits of marketing through mobile messaging. By subscribing to a real estate industry messaging service, you can market to people via their cell phones. Not only can this tool help you market through properties that you are listing but you can also extend this ability to help you market through properties that you’re not listing. Any realtor that sees a FSBO sign can take that as an opportunity to build their brand and get new leads as well. Approach the homeowner and position the messaging service as a free and valuable marketing tool and you could both benefit.

If you already use real estate text messaging services, you know that it can help you capture new buyer leads. But did you know that you can also use your account on more than just your own listings? By offering use of the service to homeowners attempting to sell their home on their own, this could benefit in several ways:

Build Relationships with FSBO Homeowners

By offering to share your lead generation service for free with FSBO homeowners who don’t have the benefit of marketing and exposure offered by a real estate agent, you can build a relationship that results in business and / or referrals. For example, if the homeowner that is trying to sell without a realtor is unable to sell the property on their own, they may turn to you for assistance later on. It costs you nothing to share your service with the homeowner and in the meantime, if people text for info on the FSBO property and they don’t buy it, they become a lead for you.

Branding

Increased exposure in your area is always good, especially if you’re focused on a community that is highly competitive. People who get text messages from properties on your subscription will learn about you. And, they may or may not choose to look at that FSBO property but even if they do, they may also want to look at other neighborhood listings (that are listed by you). And, if the lead doesn’t already have a buyer’s agent, this is an opportunity for you to extend your services.

Lead capture possibilities of real estate text messaging are substantial. By utilizing this service and by offering use of your service as a free marketing tool to local homeowners, you can increase your exposure, build relationships, and sell more homes.

Selling For Sale By Owner-Simple Effective Strategies

When you’ve made the decision to sell For Sale by Owner, the

method in which you market your home is what makes the

difference. This is what’s going to bring prospective buyers to

your doorstep and eventually get it sold. Let me provide you a

summary of some basic marketing ideas that should help.

Upfront you’ll need a turnkey solution, it should be easy to

implement and simple in terms of advertising. One of the easiest

courses of action would be to run an ad in your local newspaper.

By running a simple yet descriptive small ad, this can be an

effective marketing strategy and yield positive results in a

short amount of time.

Generally, people looking to purchase real estate initially

look at the classified ads to discover what’s available.

Ultimately, this provides a good amount of exposure to

individuals as well as real estate professionals.

For most, successful marketing boils down to providing a

systematic awareness that, you have something to sell, and you

are able to get the word out on a consistent basis.

Obviously shoving a sign in the yard is the most basic techniques

you can do. It’s a simple strategy and you could just luck-up

and have your dreams answered by having some stop their car and

make you an offer on the spot.

This however usually does not happen and is generally not

enough. You’ll need to do more if you want to serious attempt at

marketing your home.

Another simple step is providing a highlight sheet; you should

consider it a must. I recommend making them in color. Having a

nice flyer with all of the pertinent information makes your home

easy to remember after a long day of looking at different homes,

and makes yours standout from the rest.

Keep them fresh and constantly available. Make at least fifty

to start if you live in a suburban area. If you live in a rural

area maybe less than that but be sure to keep a steady supply

available.

Selling your home by owner is not that complicated. It does

however take consistent action and a solid strategy.

Tenant and Landlord Responsibilities for a Rental Property

Whether you are a tenant or a landlord, it is important that both the tenant and the landlord have a fair understanding of the required responsibilities and rights, to have a peaceful and pleasant renting experience.

Property Dealers in Dwarka involved in renting business offer society flats, apartments and DDA flats for rent in Dwarka. The people who rent these residential properties are called tenants. When a person rent a property, the basic rights and responsibilities of both the tenant and the landlord are spelled out in the lease agreement. To avoid confusion and legal disputes, both the landlord and the tenant must be aware of these responsibilities and rights.

Types of Tenancy Agreement

Indian Tenancy agreement consists of 2 different types of contracts namely The Lease Agreement covered by the Rent Control Laws and the Lease and License Agreement, which is not covered. The first option allows the tenant to get the ownership of property for an undefined period of time. This becomes a big problem when the tenant refuses to vacate and to find a legal solution to this problem may take the court a very long time of 10 or 20 years. The second option however, is more viable as it comes with conditional agreement of ownership for a limited period of time with the option to renew with certain changes in rent and stay. This is the most popular contract which most of the real estate agents in Dwarka choose.

Deciding on Rent

A Lease Agreement is covered by the Rent Control Laws. The landlord can decide on the amount of rent by adhering to a formula devised by the judicial government, local executive or legislative. According to that formula, the maximum annual rent for Delhi is a combination of 10% of the expense of property construction and market price of the land. Both these costs are dependent on the historical values where current market valuation is not taken into account. Therefore, with old properties you can expect smaller rent, whereas new properties can give profitable margins to the landlord. The rent can also be increased marginally by including the cost of renovating a property.

Responsibilities Both Tenant and Landlord Should Share

A responsible tenant should pay off the rent and other rental bills associated, within the mentioned time period in accordance of the agreement. If by any chance, the tenant fails to pay the rent within the mentioned time period, the tenant in Delhi is subjected to pay simple interest at the rate of 15 per cent per annum. The rate of interest should be calculated from the due date of the rent to the period it was paid off.

Similarly, there are also some responsibilities the landlord should share. The Property Dealers in Dwarka, New Delhi should provide a rent receipt as a proof of the paid rent to the tenant. If a landlord fails to provide a rent receipt, the tenant has the right to complain to the consumer court. In such a scenario, the authority can bring a solution by listening to both the parties whereby compensating the tenant by the landlord. There are certain rules which the tenant should follow like complaining within a period of 2 months from the payment date. The tenant has the right to ask for bank particulars of the landlord to deposit the rent money. Without such availability, the tenant can choose to deposit the same through money order.

If a landlord wants to revise the rent, he/she should notify the tenant beforehand. A formal notice according to the rule listed down in the section 106 of the Transfer of Property Act 1882 should be sent bearing the signature of the landlord.

10 Things Every For Sale By Owner Should Know

1) Get Professional Advice. Use local Real Estate Agents for a free Home Valuation to find out your properties worth. This is a no-obligation free service; You do not have to agree to your home or use their services.

2) Invest in your Home. You should receive some pretty good feedback from Real Estate Agents and their valuations. Ask them what you can do to increase your home value?

3) Do Market Research. Read the paper, pick up Real Estate Magazines for your local area, and go to open houses with in a 5-7 block radius. Talk with others sellers in your area. Compare and contrast your House and Pricing based on your findings. There are many free internet resources available where you can dig up some great facts about homes sold in your neighborhood recently.

4) Price to Sell. Pricing your Home based on facts and not your emotional value of it, is essential in successfully getting your home sold.

5) Set a Realistic Time Frame. Manage your expectations. Look at the various factors of how the market can affect the time your home sits on the market. Factors that can affect this vary from Supply of similar Homes for sale in your neighborhood or how long it takes the average home to sell.

6) Stage Your Home. De-clutter, work on curb appeal, clean up trash, paint outside if needed, replace worn carpet, and repair broken fixtures. Stage your furniture like a Model Home or a Furniture store. Make it cozy yet inviting and clean. Allowing potential buyers to see how the space will work for them.

7) Marketing is Key. Every previous step is only activated if people know your home is for sale! Attract potential buyers. There are so many different types of Advertising. One that is really effective is listing your property on your local Multiple Listing Service which allows your home to be listed in the database of Homes for sale that Real Estate Agents use when their looking for properties for their buyers. You need to be here. There are many internet Listing services that offer packages which include this service. Only a licensed Real Estate Agent can list properties for sale here, but you can a Flat MLS fee service or another Internet listing site. I will visit this further as this step is very important.

8 ) Have Open Houses. Have cookies baking..clich̩..yes! But it works, people relate to smells, have an inviting smells. This goes without saying but Рclean up and make sure your home is staged. Everything mentioned in Step 6!

9) Have Forms Available. You should always have forms for potential buyers contact information for easy follow-up and advertising trackibility. Have easy to take flyers of your Home with your contact information and Property Details. Have resources available to qualify a buyer. You will need contracts. When “closing the deal” you want to look into getting professional help here.

10) Don’t Forget. A typical Sale involves:

• a home inspection,

• an appraisal,

• a survey,

• a title search,

• a termite examination,

• loan underwriting and approval,

• date of closing,

• Show me the money!

Farming For Real Estate – How To Effectively Use A Blog To Market To Your Farm In Real Estate

If you have been farming an area with traditional methods you have probably been trying to service an area of two to three hundred homes. You probably send direct mail pieces several times a year, offering a free home evaluation or other marketing offer. Maybe you even go door to door a few times of year. Most of the people are either not at home or do not answer the door and you leave your card or notepad on their front steps.

Welcome to the new millennium. Farming can now be done using technology that will enable you to reach thousands of homes more easily and efficiently than you could reach just a few hundred previously. One of the very best ways to do this is by starting a farming blog.

A blog is a website that lets you write, or post, as often as you wish, and deliver your message to anyone who has either subscribed to the blog’s feed or who visits the website. With the click of your mouse your message can be in front of the homeowners in your farm at a time that is convenient for them to read what you have written in your post.

It is relatively simple to start a blog. They are available for free from some places or for a fee of less than five dollars each month from others. The blogs that have a monthly or annual fee will generally offer more choices and features than the free blog services. It is up to you and you should experiment with the ones you are considering.

You will want to give your blog a name that has meaning to the people who live in your farm area. Do not use your name unless everyone in the area knows you. It is better to use a name that is relevant to the neighborhood. My farming blog is called Plum Canyon Neighbors. When people receive an email message with this subject line they know that it is important information from me about happenings in their area.

Give blogging a chance as a way to market to your farm. You will find that it is so easy and effective you will be glad that you started one.

How to Generate Real Estate Leads Online

Social Media Marketing

1- Listing properties on social media is very easy. Simply copy the URL of the property listing that you are trying to sell, then past and post it on your personal and/or company Facebook page. This action will result in displaying your property to everyone who liked your page or to those who are in contact with you.

2- Posting regular articles and updates about your business and industry will position you as a reputable real estate agent with great knowledge and authority.

3- Facebook is one of the best sources for lead generation. There are several social media strategies designed to engage and encourage the user to provide his/her contact information through a simple form. This may be fulfilled in exchange for a free home evaluation or a list of foreclosed homes in a particular area.

4- Social Media marketing provide advertisers with the tools and options to target users both geographically and demographically as well as by interest. Social media marketing campaigns when designed and implemented properly can result in providing a large number of leads at an affordable cost.

5- Twitter is another alternative mode of Social Media for advertising. What is significant about it is that it cost considerably lower than Facebook.

6- LinkedIn is the best social media platform for business networking. Building a network on LinkedIn can help you generate solid leads. As they say “Your network is your net worth”.

Video

1- Creating and posting client video testimonials stating your expertise, achievements, why should people do business with you rather than with your competitors, and informative real estate tips, can have a tremendous positive impact on increasing the chances of those visiting your webpage to reach out to you.

2- Once you have created a video clip or more you can use the videos to advertise on Google’s display network which includes YouTube and Facebook video ads. Those video clips can also be shared and promoted on several social media networks.

Blogging

1- Nowadays knowing how to write a good blog has become a very important part of any online marketing solutions and real estate leads. blogs have been proven to be effective in generating leads. It is advisable to create and maintain a blog. Posting at least one blog per month is a must to secure its effectiveness. Blogs provide you with the opportunity to appear on more relevant real estate search terms and provide your current and potential clients with helpful information that will ultimately increase their loyalty and trust.

Real Estate SEO

1- SEO is the ability to optimize a real estate website to appear on the top ten search results for relevant real estate keywords, such as “Real Estate Agent in Montreal” and “Homes for Sale in Laval”. Make sure that the title, headlines, and content of your website includes relevant real estate keywords.

2- A Good SEO practice is to constantly build links to your website; you can do that by hiring an SEO agency or make time every week to work on getting quality websites link to yours preferably related to the real estate industry.

Real Estate Web Design Layout and Features

  1. When you give away your business cards to potential clients they are more likely to visit your website before they even consider calling or sending you an email. Therefore it is crucial that your Real Estate Web Design is professionally designed and clearly presents the properties being advertised for sale as well as the value you provide to your customers. Your real estate agent website should be easy to use with a visible menu to help users navigate the site.
  2. It should have several lead capture forms on most if not all pages preferably with different call to action.
  3. Let your potential clients know that you have tremendous experience selling real estate properties in their cities or areas.
  4. Write an interesting meet the team page comprised of fun and creative paragraph about each member in your team. Make sure to deliver a strong message that you and your team are capable of helping your client buy or sell real estate while making the entire experience easy and enjoyable.
  5. If the majority of your business comes from certain communities make sure you list any community work you have done in these communities.

Pay Per Click Marketing

  1. Google AdWords and Pay Per Click advertising provide real estate agents and agencies with the opportunity to display ads on any relevant search term, providing exposure for your properties with while keeping you up front and centered for significant prospects. The advertising budget can be set to a daily cap and the ads can be targeted by cities, even area and postal codes.
  2. Support your PPC campaigns with personalized effective PPC landing pages.

The Evolution of Property Manager Software

Properties include immovable assets such as buildings, apartments, houses, shopping malls, and theater complexes that can be rented out either for residential or commercial purposes. In the last couple of decades, real estate industry has witnessed growth that was never seen earlier. However, the growth was limited only to properties that were well-maintained and properly managed. Hence, it is clearly evident that property management is extremely important to gain maximum value for your assets.

Property management involves handling issues such as renting out properties, communicating with tenants, rental payments, and aspects related to building maintenance and installation. For an individual or a management firm, managing all these issues on a routine basis can be frustrating and cumbersome. The best way avoiding any such discomfort is to sign up for any online property manager software that enables users manage their property portfolios efficiently, thereby saving ample amount of time, money and energy.

When they were developed initially, first-generation property management software were originally based on DOS platform. One disadvantage of these systems was that users found these systems extremely difficult to use, could be used only for accounting purpose, and were inflexible. Also, the software was not compatible with standard hardware and software components available in the market. Users even had to compromise on data storage as they had limited storage facility. Property investors even found it difficult to import and export data across systems.

As the technology evolved, the software also experienced phenomenal changes. Second-generation property manager software, which was based either on Windows-OS or Linux-OS, came into the market equipped with better features and enhanced capabilities so as to provide better property managing experience to users. These programs were easy to install, convenient to use and promised increased functionality. Also, they allowed customers to customize their applications and arrange data as per their needs and requirements. It was now possible to integrate diverse components and different modules into one system, thereby allowing the software to provide solutions to every major aspect related to property management including accounting, marketing, managing tenants and lease issues, maintenance, financial management, and communication. However, one disadvantage with these systems was that they were expensive. Users had to buy the software from the manufacturer and have them installed in their systems. Many times, users even had to upgrade their systems so as to make them compatible with the software.

With the advent of advanced concepts such as internet and e-commerce, the software has further evolved so as to support these concepts. Now, property management solution providers are developing property manager software based on a special platform called ASP (Application Service Provider) so as to integrate them with the web and can be accessed anywhere anytime in the world. When compared with traditional programs, web-based programs are advantageous in many ways. These are extremely flexible and provide users with unlimited data storage space. These programs are user-friendly, have broad compatibility and are easy to maintain. Since they are web-integrated, users can have access to real-time information, thereby allowing consumers to respond quickly according to market fluctuations and gain maximum profits. In addition to these benefits, web-based programs are extremely cost-effective and allow users have complete control over their properties.

The entire objective of any software is to integrate technology with the day-to-day processes of life, thereby facilitating users define their tasks and successfully achieve their objectives along with optimal utilization of resources. In this regard, property manager software is an exact fit as it helps property managers plan, organize and handle multiple tasks related to their properties in an efficient and effective manner. At present, there are many types of property manager software available in the market. However, one should employ bit of care while choosing the right one. There are many useful resources available on the internet providing valuable tips on how to choose good property manager software.

Wholesaling Real Estate In Six Easy Daily Checklists

We ran the largest real estate wholesaling business in the world wholesaling properties to investors in 280 US markets and the entire wholesaling process can be broken down into 6 easy to implement daily checklists. Here they are in order of importance and, coincidentally, the order you should work them each day.

First, you need to remind yourself daily the direction you are heading in and what you want to achieve. Stephen Covey says, “begin with the end in mind,” and so we want to review our goals, empowering daily questions and affirmations first. It should only take 5 or 10 minutes but it sets the tone for the entire day and is a critical, often overlooked, first step.

Second, and this is a big one, you need to take care of all your marketing. When wholesaling real estate you need to focus on marketing in a few major categories: buying (or controlling properties), selling (and building your buyers list) and hiring help.

For the marketing for buying properties you’ll be taking actions that get sellers calling you with the properties they have for sale. Easy things like using Craigslist effectively can produce a steady flow of wholesale deals.

You can also rely heavily on Craigslist when marketing to sell properties that you have control of and to grow and strengthen your buyers list. However, there are some highly effective, low cost direct mail methods of finding the most serious, active buyers that are buying deals just like the ones you control and are trying to wholesale too.

One of the easiest things to do to automate your wholesaling business is to find help that costs you nothing up front and that is only paid when you close a deal. Posting just one or two ads per week to find researchers and bird dogs can bring you a flood of deals and investor buyers that puts you in the position of sifting and sorting which sellers and investors you work with.

The third daily checklist is working with your seller inquiries through the entire buying process from the initial call back, through the research phase, to making offers and following up all the way through you collecting your wholesaler fee when you release control of the property to your buyer.

The fourth daily checklist is working with your buyers (both retail and investor). One of the great appeals to wholesaling is being able to rely heavily on the work you’ve done in the past with your existing buyers list. Growing your buyers list in number and strengthening your relationship with your buyers list are worthwhile daily activities.

The fifth daily checklist is where you work with your other real estate dream team members. Here’s where you focus on working with your title company, hard money lender, real estate agents, mortgage brokers and more. A strong team can make even the weakest leader successful so focus on getting the strongest team possible and let them do their best. If the transaction is paying for the dream team member why not work with the best?

The sixth and final checklist is the business management checklist where you take care of all the business management activities like accounting, business entity maintenance, asset protection and backing up important data.

By following these six proven to work checklists consistently will have you growing a successful real estate wholesaling business.

Tips on Marketing a Luxury Home

When thinking of luxury real estate you can expect to pay more than five hundred thousand dollars for a home. With the economic recession behind us, the market for luxury homes is booming once again. The market is now getting the benefit of the rising income levels of people along with their desire to own a lavish, grand residential space. It is just as easy to sell a luxury home as it is one that is affordable to those without a lavish income. The market will basically targets the individuals with high net worth that also has big cash reserves and is looking for high quality living and potential investment options. These luxury properties are usually found in an up-market locality where the residents can enjoy a lifestyle that is world-class and has ultra-modern amenities.

One thing to note is that the prices of a luxury home can be very volatile. At one time, they can be at their peak when the demand is at the highest point and then it can drop substantially where you have no buyers in the market for luxury real estate.

There are many different ways in which you can market a luxury home. One way that is very important is that you will need to advertise aggressively. You should use mediums of advertising like radio, the internet, newspapers, and television effectively to attract potential buyers. You can also use billboard and pamphlets as a means of advertising in order to draw the attention of potential buyers. In your advertisements, make sure that you highlight the specifications, layout of the home, the location, and the facilities to generate more curiosity.

You can also organize seminars and exhibitions where you can showcase the luxury properties that are available to the buyers. Ask the sales representatives to interact with them personally and be able to solve your buyer’s queries. Convince them how investing in the properties will be in the long term advantageous to them.

Make sure that you can assure your potential buyers that they will have legal clearance on the homes they are considering purchasing. No buyer wants to spend millions, or even hundreds of thousands of dollars on a luxury home only to find that there is some form of legal trouble related to the property.

You can also hire a brand ambassador, who could be a celebrity that works in some of your commercials that is helping to promote the luxury properties you are trying to find a potential buyer for. Make sure you promote the luxury home throughout the world as a potential buyer can come from anywhere.