Category Archives: Effective Property Marketing

10 Property Management Tips

Are you looking for some useful property management tips? If so, you may want to read the following 10 tips from experts in the field. With these tips, managing property will be a lot easier for you. Read on.

Provide Important Information

Make sure your customers and clients have access to the information about the properties. If you really want to get the listing, you should be able to share all the relevant information in an efficient manner.

Be Punctual

You should be committed as far as making arrangements for a meeting or appointment is concerned. Try your best to get to the meeting point at least a few minutes earlier. This is a good way of leaving great impression on your clients.

Presentation

You should be well dressed when seeing your clients. This will encourage your clients to treat you well. Moreover, your dress code will tell a lot about you.

Honesty

You should be honest while providing reports and statistics about your properties. Providing misleading or false information to clients is the best method to destroy your business. What you need to do is find a strategy to deal with the situation and get a solution instead of providing false information.

Marketing

You should market your property in an effective way. The vender may have unrealistically high hopes, but you should be realistic and shouldn’t agree to the price offers without taking the time to think about everything. After all, you don’t want your property to sit vacant for months just because the price tag was too high.

Advertising

Advertising your property is of great importance. Make sure the advertisement is available at the right time. Therefore, you should be ready with a draft on time. Aside from this, it’s better that you get approval from the vender prior to uploading the advertisement on your site.

Photography

Make sure you take some professional photos of the properties and upload them on your site. Ideally, it’s a good idea to take at least 4 pictures of each property. The pictures should be taken from different angles. Putting a few videos along with photos is also a great idea.

Stay in Touch

You should send updates and reports to the property owners on a regular basis. As a matter of fact, maintaining great relationship with your clients pays. Losing a client is easier than gaining a new one. Therefore, you should stay touch with your clients.

Database

You should know your database. Your prospective clients should receive the same level of respect as do your existing clients. Therefore, it’s a good idea to take a look at your list of clients from time to time.

Background checks

Make sure you do background checks on your tenants. What you need to do is do rigorous background checks on the personal information, tenancy history and employment history of your tenants. This is a great way of making sure you are on the safe side.

In short, you should follow these tips if you want to do your property management in the right way.

Real Estate Marketing: 3 Ways Realtors Can Brand A Home For Sale

Executing an effective marketing campaign for your listings can seem like a dreadful undertaking – specifically for newer agents – but it doesn’t have to be. You’ll likely find yourself asking, “How should I present this property to the public? How should I present myself?” The solution to this seemingly beleaguering problem is actually found in this simple answer: there are essentially three ways to brand any listing.

What exactly is a brand? For our purposes, we’ll define a brand as a design strategy associated with a product. The application of the brand to a product or service is called Branding or Brand Management. Through regular branding, the consumer is trained to remember & recognize your product by its direct association with your design scheme. A brand establishes a feeling for a product – a visual connotation of sorts – that is essential for effective marketing.

There are three ways to brand your listings:

1.) Utilize your company brand

A great benefit of hanging your license at a real estate firm is the ability to use its brand to your advantage. Depending on the company, the brand can be a powerful marketing tool because all of the Brand Management has been done for you through years of consistent presence in the market. Therefore, the general public is already familiar with that brand – even if they do not recognize your name – and you should use this to your every advantage. Sotheby’s International Realty, for example, caries such an impressive reputation that you can enjoy the brand’s benefits with little effort, allowing you to do what you do best – selling homes.

2.) Develop & use your personal brand

A second avenue for branding a listing is the creation of your own personal brand as a realtor. Many of the world’s top producers understand this. They have a consistent listing portfolio, they are known in their respective geographical areas & they advertise continuously to their spheres of influence. This is achieved through persistent Brand Management. An agent’s personal brand can be anything from a recognizable logo to a consistent color pattern to a unique type treatment – or any combination thereof. A smart brand integrates well with the brand of the broker. An agent’s personal brand should never clash with the company logo & should always be versatile.

How does this effectively brand a specific property? This approach communicates to the public that you are a consistent producer of not only sales volume, but of quality marketing. With your personal brand, you build the same level of trust with your clients & prospects as any mainstream commercial product, giving the public confidence in you as their realtor.

3.) Create a brand that is entirely unique to a specific property

We all know an exceptional property when we see one – perhaps it’s a well kept mid-century modern in the suburbs or an early 19th century Spanish architectural in the hills. These special properties deserve special marketing. A talented graphic designer or marketing team can tailor your specific campaign to reflect the soul of the property in its design scheme, creating marketing materials that reflect the personality of the home. This route not only wows your sellers, but signals to the public that the listing belongs in its own category & should be treated as such.

Now you’re ready to go!

Now that you’re familiar with the three ways to brand a listing, you can more easily structure your “plans of attack” when releasing your listings onto the market. Each of the three above methods can be blended together or used singularly as desired – just remember to keep your brands consistent & complimentary of one another.

And now it’s time to sit back & watch your listings fly off the shelves!

Real Estate Transaction Process: Pricing, Marketing, Selling, Sales, Closing

Being an effective, quality, real estate agent, requires several skills, abilities, experiences, expertise, judgment, and actions, used together, to make the process, easier, less stressful, and far more efficient/ effective! This process begins with properly pricing a property, from the start, using a professionally designed, Competitive Market Analysis, valuable, properly designed marketing, well – considered, selling, bringing about a sale, and paying keen attention, until the closing. After more than a decade, as a Licensed Sales Representative, in New York, I have come to realize, the difference, the right agent, might offer, and, so, with that, in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some of the key considerations, to understand, during this process, and period of time.

1. Pricing: Often, the initial, listing price, sets the tone, for how well the process will go! The best approach is to price it right from the start. Statistics, and data, indicates, the best offers, come, in the vast number of instances, in the first few weeks, after a property is listed, so, doesn’t it make sense, to attract, the maximum number of qualified, potential buyers, from the start, by pricing it realistically, and in a well – considered manner. Sellers should demand, their agents, explain, their pricing rationale, and closely review a Competitive Market Analysis, and use it, to its best purposes.

2. Marketing: What is the best way, to market, a specific house, and property? Choose an agent, who prepares, a fully considered, well – designed, marketing plan, which includes, the reasoning behind, the best media, for your home, and how to get the most bang – for – the – buck. Included in this planning, should be: the proper combination of media use/ usage; priorities; goals; the house’s niche; niche – marketing, etc.

3. Selling: Selling must be proactive, and, clients and agents, must work together, as a team, in order to achieve the best possible results. How quickly an agent responds to leads, answers/ addresses his client’s concerns, and perceptions, and the quality of his advice, in a well – considered, timely manner, often, differentiates, the right representative, for you, and the rest – of – the – pack!

4. Sales: The process of selling, must close the deal, with the results, which make the most sense! Only when the sale, is completed, and, brough to fruition, has the agent, provided the service, his client needs, and deserves!

5. Closing: Some falsely believe, the process is over, when the offer is made and accepted. However, many things, might happen, between, that step, and the closing, and, thus, experience, expertise, foresight, and planning for contingencies, are essential qualities, needed to be a great real estate agent!

Homeowners should hire someone, to represent them, who will pay attention, to all these factors, and create a scenario, where his client, receives the highest, possible price, in the shortest time period, with the best terms, and the least hassle! SInce, for most, their house, represents, their single – biggest, financial asset, doesn’t that make sense?

Real Estate – Selling – The Long List of What to Include in Internet Marketing For Your Property

If you are selling real estate in any form then you need to know about internet marketing. Do not spend your time with marketing methods from the past. Do not deal with Realtors who are stuck using old marketing methods.

The marketing methods for today and tomorrow are on the internet. You need a web marketing strategy for any type of property you are trying to sell. If your Realtor doesn’t have one for your specific property, then you must get someone else to do it for you, or get a different Realtor.

Often I am asked what is included in when we do customized Total Web Marketing Strategies for real estate properties for sale.

Below is a sample list of the types of things we recommend you do for properties after creating a custom website apart from Realtor or FSBO websites.

Sample Custom Internet Marketing Plan

– Website Marketing

– Onpage Optimizing with Keywords

– Search Engine Optimization

– Search Engine Submissions (Over 200 search engines)

– Authority Sites Back Link Development

– Email Marketing Campaigns to Targeted Buyer Groups

– Automatic Followup System – Setup & Maintenance

– Custom Flyer Creation & Distribution

– Buyer Contact List Building

– Video Marketing of Your Property (20 online video sharing sites)

– Audio Marketing of Your Property (30 online audio sharing sites)

– Press Release Distributions

– Google Local Search Engines Setup & Optimization

– Creation and Promotion of a Listing on Google Search and Google Maps

– Local Internet Directory Submissions

– Blog Creation & Blog Postings

– Real Estate Forum Postings

– Social Account Creation

– Social Bookmarking Submissions

– Article Directory Submissions

– RSS Feed Submissions

– Content Management

– Website Content Writing

– Graphic Design

– Property Branding

– Online Promotions

– Pay Per Click Advertising Setup & Maintenance

– Podcast Production & Marketing

– Webpage Sales Copywriting

– Web Traffic Analytics Setup & Analysis to Determine Website Traffic Sources

– Ongoing Monitoring to Determine Most Effective Channels for Marketing Your Property

Tips to Market Your Home

Selling a home online is the simplest way for an owner to sell his home himself. Like in any kind of sale, online selling also warrants extensive marketing. Marketing techniques used to reach the target market help in the quick sale of the property.

Effective marketing techniques are those that make the deal seem lucrative to the buyer. Online facilities offer the seller a lot of flexibility for marketing the property. However, one should use these facilities to bring out the features of the property in an attractive manner.

Here are some useful tips for marketing a home:

1. Property portals allow the seller to post descriptions about the property. Generally, there is no limitation on the number of words that can be used. However, it is beneficial not to go overboard and write lengthy descriptions. You should write brief, precise description of the property. This is because the prospects lose interest in lengthy descriptions and may opt to read about a different property.

What should you include in the description of the house?

• Location of the house

• Number of bedrooms

• Number of bathrooms

• Square-foot area

• Highlights such as the type of flooring, if kitchen sinks are made of steel or any other features, etc.

• You should also highlight if public transportation system is close-by.

• It is also beneficial to mention nearby malls, schools, etc.

The description should be worded such that the seekers can easily find relevant information.

2. You can post a number of pictures on the website. You should take care to capture attractive images with a proper lighting of the home. You could also consider home-staging before taking the photographs. Photographs should be taken from vantage points so as to make the home look spacious.

3. Online listing offers you the opportunity to post a virtual tour of the property. This enables the seeker to get a fair idea about the house. Before you record the video you should ensure that the home looks attractive. For this, it is essential to de-clutter and organise the house. Home-staging also helps in enhancing the appeal of the home.

4. Although the trend is for buyers to search properties online, it helps to advertise in the newspaper also.

5. You can also distribute e-flyers.

6. You can put up ‘Home for Sale’ boards in your yard.

7. You can send direct mails to neighbours, agents of buyers and to buyers in other locations.

Though not exhaustive these are some useful pointers which help in marketing a property effectively. In addition to these, you can use your creativity to market your home. Effective marketing will enable you to sell your property without an agent. This will help you in enhancing your gains.

5 Keys To An Effective Real Estate Marketing Plan

When a homeowner decides to sell his home, he should interview potential agents, and have a thorough discussion, about, why he should hire that individual (what is unique, or better about their service, etc), etc. Once, one feels comfortable with the individual’s quality of character, integrity, ethics, attitude, aptitude/ skill – sets, negotiating ability, and ability to customize an approach, to fit a specific property, it is essential to, take the time, and make the effort, to, understanding the basis, reasoning/ rationale, etc, of that representative’s marketing plan, and what will be included, and any necessary teamwork, involved. With that in mind, this article will attempt to, briefly, consider, examine, discuss, and review, 5 keys to an effective marketing plan.

1. How many Open Houses (Broker, and Community)?: Will Open Houses, be a component of this approach and planning? How might they, be marketed, introduced, and useful, in the overall marketing, of the client’s home? Should the house, be staged, or any other areas, addressed, and considered? How will your chosen, agent, introduce your home, to other local agents? Will they use a Brokers Open House? If a public, and/ or community one, is planned, how will it be promoted, where, and, who, do you believe, is the niche – market, for the specific property? What will the professional do, which differentiates his, from what others do, and make a significant, positive impact? How often will they be conducted/ held?

2. Where/ how promoted?: How will your home, be promoted, marketed, etc? Will your representative, explain his reasoning/ rationale, explaining, why, he will pursue a specific, course, and plan of action?

3. Pricing philosophy: After, well over a decade, as a Real Estate Licensed Salesperson, in the State of New York, I have witnessed, certain agents, who suggest, unrealistically, higher listing prices, in order to try to buy a listing. Ask individuals, when you interview them, what their pricing philosophy, is, and, why, they feel, it works best. Pricing is a significant component of the overall marketing system/ plan!

4. Agent/ client, regular discussions: How will the agent, you hire, interact, with you, and how, often, will, both of you, regularly, discuss, the process, etc, which are relevant, to the process? Avoid anyone, who won’t be ready, willing, and able, to fully communicate!

5. When price adjustment, and why?: How smoothly, effectively, and in a timely manner, will, price adjustments, be made, and what will be the core reasoning/ rationale?

The more, you and your agent, remain, on the same – page, the better, you can proceed, with the necessary degree of teamwork, to make a quality marketing program, even more meaningful and effective! Remember, for most, the value of their house, is their single – biggest, financial asset, so, do all you can, to follow a smart, course of action!

6 Quick Tips For Writing Effective Property Listings

A lot of potential buyers look to the Internet and magazine and newspaper listings when looking for property. For this reason it is imperative that your property description is as well written and attractive as possible. The last thing you want to do is waste valuable advertising space and money with a boring listing. Here are some tips to make you listings effective in selling a property:

1. Start with a Catchy Subject Line

As with most things you have a limited period to grab a potential buyer’s attention. When writing property listing, the subject line is where you make the first impression and it is essential to make it eye-catching. Don’t use words like “3 bedroom” or “2200 sq. ft.” or the property’s address in the subject line, as this information will be displayed in property features and facts section. Rather use the words like spacious or roomy to describe this feature. The sentence shouldn’t be long, so use your words wisely.

2. Sell The Area In Your Description

The description should rather focus on information regarding location, such as the fact that it is close to the beach, or 20 minutes from the city center, close to schools in the area and other amenities. This will give the potential buyer a better idea of where the property is, what lifestyle it offers and why it is such a good buy. If you don’t have a dedicated area to add features and facts about the property you can use bullet points to highlight the amount of rooms, bathrooms, garages etc.

3. Words to Avoid

A recent study showed that words like “curb appeal”, “move-in condition”, and “landscaping” are better to use than words like “motivated seller”, “good value”, “as-is”, “clean” and “quiet”.

4. Highlight the Positives

Words like “small garden” imply a lack of space, but instead of stressing the negative, rather turn that into something positive like “easy-to-maintain garden”.

5. Use Good Language and Grammar

Show your professionalism by ensure that the language and grammar you use are correct. Let someone proofread you copy and run it through a spell checker before you publish it.

6. Avoid Boring Cliches

Words like “gourmet kitchen”, “luxury bath” “bargain” and “cozy” are very commonly used. To stand out from the crowd you need to be unique in every way.

When you are listing properties, it’s vital that your content are presented in a way that is attractive to potential buyers. Include as much information as possible and remember that all this translates into a higher likelihood of a sale.

How to Effectively Market Your Rental Income Properties

Anyone who has been engaging in real estate investing for any amount of time has surely tried to sell an investment property at one time or another.

It’s called marketing. Over my thirty-year real estate career, I certainly did my share. And though my attempts didn’t always produce a successful outcome, the experience taught me a few things about marketing rental income property I would like to pass along.

Most are common sense, but mentioned as a reminder because there are realtors and sellers out there who need to hear it. The remaining tips are more subjective, but included to help you consider what might be a more effective marketing approach than you’re using.

Foremost, never make your marketing packages too vague. When you omit important financial data, it makes it very difficult for a buyer to adequately determine whether or not it presents a good investment opportunity. And this will typically lead to a further exchange of data with a buyer or agent that, at the very least, will be time-consuming, and at the worst, could cause a buyer to lose interest in the deal altogether.

Secondly, resist the temptation to skew the property’s financial data to appear overly optimistic. Perhaps rents can get raised, for instance, and you want to reveal that. But if you over-inflate what you deem could be future rents, you risk losing your credibility with the buyer, or may end up wasting your time in a deal that never has a chance anyway, once it’s subjected to the buyer’s due diligence. Keep your estimated assumptions realistic.

Thirdly, and this is a bit more subjective, don’t present marketing packages that contain everything but the proverbial kitchen sink-at least not in your initial presentation. In my opinion, distributing more than a three-page property report at your local investment club meeting or in response to a telephone inquiry, is overkill. Remember, you’re just trying to generate a response from credible investors with a valid interest; a more comprehensive set of reports can always get presented during subsequent exchanges.

Okay, now let me show you the essentials that worked for me. For simplicity, I’ve organized them by category: the numbers, and the reports.

The Numbers

Aside from sale price (which is a given), you’ll want to provide an itemized break down for the property’s annual cash flow, and computations for at least two rates of return.

1. Cash Flow

Cash flow is crucial because it’s essentially what the real estate investor is purchasing in the rental property. So compute it for at least the first year of ownership by focusing on the following three financial elements:

  • Gross Rental Income
  • Operating Expenses
  • Debt Service

2. Rates of Return

The rates of return (at least the two listed below) are important for the investor to determine whether or not his or her yields get met as well as providing a good way to compare the property’s financial performance and value to other similar-type rental properties in the market area.

  • Cap Rate
  • Cash-on-Cash

The Reports

Here are two reports I commonly used for initial inquiries. Both clearly show the rental property’s cash flow, and each include the cap rate and cash-on-cash rates of return. So they are informative, easy to read and understand, and straight to the point. Consider them as examples.

1. Marketing flyer

This announces the listing to the community-at-large (i.e., investment meetings, call-ins, and inquiries from colleagues). (Sample available on my site).

2. APOD

This enables you to show your own investor-customers a likely scenario during the first year of ownership. (Sample available on my site).

In a Nutshell

An effective way to market rental income property is to consider the process in two stages: the initial presentation, and the subsequent follow-up. Keep the initial presentation concise; even one report with enough data to reveal the property’s description, estimated cash flow, and investor’s rate of return should be adequate to garner interest from credible buyers when they exist. And reserve all the other reports (e.g., acquisition funds, proforma income statement, rent roll) to the subsequent follow-up exchanges.

Luxury Real Estate Marketing

Traditionally, luxury real estate is one of the most difficult market segments to try and break. Why? There are several common reasons. Maybe it’s the presence of a dominant agent who has taken shelter in the community or the fact that everyone already has a partner in the real estate business. Maybe because the agents themselves don’t have the patience to work in a market that is generally slower (fewer transactions to do, tighter competition and slower sales processes). It may be that they are not ready to face the unique challenges of the upper class market.

In my experience, it’s usually a combination of these reasons that prevents most agents from becoming successful in luxury real estate. There are many things you need to know before you make the quantum leap into the next price range. We’ve put together a list of five factors that will help you decide if a move to luxury real estate is right for you.

Agents often make a blind leap into luxury real estate because they think that’s “where the money is.” Of course, it’s simple math. If you get the same split, it pays to list homes with higher selling prices. In theory, you can make more money by doing fewer transactions. On one hand, that’s true, but if you go into luxury real estate with this mentality, you are probably destined to fail.

Yes, your income per transaction goes up significantly. That’s great, but there is often a new set of challenges introduced when working a high-end market: the competitive stakes are much higher, social circles are much more closed, politics are different, and there are many other factors which I will detail throughout this article. In addition, marketing and servicing costs are generally more when dealing with luxury homes and clients. Both buyers and sellers expect more and demand more and the properties themselves need even more attention (marketing, staging, photography, etc.) to appeal to a more sophisticated crowd.

Carol Barkin of Toronto, Ontario has been a successful Sales Representative for 20 years, but it took her some time to build her business in her high-end markets (both in the city and in a lakefront recreational market about an hour outside Toronto). “For me, the biggest challenge was making that first connection,” she says. “They already have tight social connections and know how to get what they want, so building relationships is a matter of trust. It’s important to relate to clients as a friend and a helpful peer, not just present yourself as a service provider.”

It’s clear that high-end real estate is a different animal than traditional residential markets. It tends to move much slower. Generally, there are fewer homes on the market at any given time and there are fewer buyers out there with the means to purchase such expensive properties. The stakes are higher for everyone involved. So on average, it takes significantly longer to sell one of these homes. In addition, there is a lot of competition out there for a limited number of properties, so it often requires more patience to break into the market and build a strong client base.

This is truly a case where the end usually justifies the means if you have the right understanding and commitment going in. Though listings are harder to come by and it takes longer for them to sell, the large check at the end of the transaction is worthwhile. But not all agents have the stomach to wait longer in between commission checks. Oftentimes, this is the hurdle that stops them in their tracks.

“In my experience in high-end real estate, six months on the market is nothing. On average, it’s more like nine for a listing to sell,” says Robin. “Also, if they are not truly motivated to sell, you will waste a lot of time and money on marketing. In some cases, I will adjust my commission rate so that the marketing costs are covered by the seller. It helps to offset the time it takes to sell. You also shouldn’t go into luxury real estate without money in the bank. It’s a long-term process to build your business and if you are not prepared, it can break you quickly.”

Another reason that some agents struggle to find their footing in an ultra high-end market is that they cannot relate to the clients or communicate effectively. You’re dealing with a much savvier and usually more demanding crowd who know what they want and are used to getting what they desire. Now, you don’t necessarily have to live in the luxury community you are targeting, but you have to present yourself like you do. The way you dress, your ability to network within their circles, the way you communicate with these sophisticated individuals, the quality of your marketing materials-you have to be able to make a personal connection and develop a strong professional image. If they don’t buy into you as a luxury home expert who’s tapped into their community, they aren’t as likely to do business with you.

Jack Jeffcoat III is an agent who is in the process of transitioning his market focus from high-end golf communities in Central Florida to ultra high-end waterfront properties along Florida’s Space Coast. From his marketing presence to his personal presentation to his servicing strategies, everything he does is to support his image as a luxury real estate specialist. He’s often bold and unwavering in his approach because he never wants to lose credibility.

Think of it like any high-end product that is in demand because of its scarcity and exclusivity. So as a real estate agent specializing in high-end properties, you, your marketing image, and the service experience itself need to reflect the utmost quality. If you look and act like the best agent around, people will aspire to work with you.

“When I take a listing presentation, I conduct an interview with the seller to make sure they are willing to follow my recommendations,” Jack says. “At every opportunity, I want to remind them why they are hiring me. They know I am a luxury real estate expert that only works with an exclusive group of clients. From the beginning, they are instilled with the belief that if they want to have a successful sale, they need to follow my lead. It gives me the upper hand and keeps me positioned as the market specialist.”

Also, keep in mind that high-end real estate isn’t necessarily going to be the same from region to region. A waterfront community in Florida will have a different set of challenges than a mountain resort community in Colorado or a downtown high-rise in Toronto. In some places, “high-end” may be $400,000 and up. In others, prices could be in the multi-millions. So when it comes to your personal presentation and the way you market yourself, be sure to properly present your niche and look impressive.

“Always look bigger than you are,” says Robin Milonakis. “You have to have exceptional marketing materials. They have to make people feel good about hiring you. It feeds their ego knowing they are working with the best.”

When it comes to your marketing materials, quality is key. You can’t position yourself as a high-end agent if your materials look unsophisticated. A first-rate personal brochure and dynamic website are absolutely essential. Your personal brochure should take the place of your business card whenever you meet a potential client. It needs to look sharp and feel impressive at the very first glance (exceptional photography, nice glossy paper, sophisticated writing, clean design). It needs to reflect your personality, but also relate to the luxury market you are targeting. In a way, you are a representative of this lifestyle and your marketing should convey that. It shows your unique expertise and highlights the service/knowledge benefits that make you a specialist in this distinctive market.

It’s very important that you don’t skimp here or it will show. You simply can’t fake high-end quality. You must be committed to investing the money to do the marketing right or people will see through it.

Put simply, the brochure and all other marketing materials need to be of the utmost quality. This includes your house advertising. You should at least have a tabloid-size glossy flyer/brochure that you use to promote each property. The staging must be great. The photography must be very professional. Of course, you should keep the property marketing pieces branded clearly with your personal image (logo, colors, fonts, etc.) so you don’t lose your own identity.

“My brochure is quality and people associate the piece with its sender,” Carol Barkin says. “I send it out prior to meeting someone to warm them up. It gives me more credibilty and shows my knowledge of the market they are concerned about.”

The same is especially true when it comes to your website. It needs to reflect the quality of your brochure and other print materials. It needs to look sharp and feel representative of your luxury market. Two of the agents I spoke with-Jack Jeffcoat and Robin Milonakis-are both actually in the process of revamping their compaigns to better target their high-end clientele. Even though both of them have been highly successful with their current campaigns, they know it’s worth the investment to take their marketing to the next level to promote an exclusive luxury niche.

One bold strategy Jack uses is to feature only properties above a certain price on his website. Does he take listings at lower prices? Yes, when the situation calls for it. But his image is that of a luxury real estate expert and his website is one more way to show that. “If one of my high-end prospects goes to my website and sees a bunch of low-priced listings, then it’s not really helping my cause,” Jack says. “Like a doctor, specialists make more money and earn more credibility, so I want to be known as a high-end listing specialist in every aspect of my marketing.”

When it comes to online marketing, you also need to make sure you are very active on your web site. You cannot just put up a site-no matter how nice it looks-and expect it to generate business over the long run. You have to actively post information-links, articles, blogs, calendar events, community information etc.- to make it a resource that people want to return to on a regular basis. Your active engagement on the site will enable you to better communicate with your target market. And of course, it also boosts your SEO (search engine optimization) to help you generate more leads through all the major search engines.

In addition to making sure your marketing campaign and personal presentation are representative of your market, you must also make sure you are fully in-tune with the market itself. If you don’t know everything that’s happening around you, you will never be able to establish yourself as a luxury specialist. This is one area where you will not be able to fake your way through a transaction with minimal knowledge or experience. Clients will expect more and demand more from you, so you have to be able to back up your claims as an expert-in terms of both your knowledge and your service experience.

“Expectations from clients are different and, in general, they are more demanding. They want you to be available to provide answers and information,” Carol Barkin says when referring to the clients she works with. “In the end, they need to make their own decisions. They are gathering advice and professional recommendations from me so they can come to their own conclusions.”

That said, never underestimate the clients’ need for up-to-date information. Be proactive in giving them regular updates (at least one call per week) on market activity. Always stay current with everything that is happening in the market. Word travels fast in luxury real estate, so make sure you know what’s going on-what listings have sold, for how much, how long they were on the market, and so on. If you are not all over the market, your clients will be all over you. How and what you communicate will make them feel better about the experience

Then, make sure your service experience reflects your marketing image. You must be able to fulfill your claim by making clients feel special during the process. Think of it as a difference between Ritz-Carlton and Marriott. This is a completely different experience from when you walk through the hotel doors, and that is why you pay more to stay at the Ritz. Imagine your real estate services as a luxury experience. That will make you a valuable commodity in the market.

Market A Home: Simple Tips

Selling a home in this difficult economy is very challenging. You compete with many sellers and there are very few buyers in the market. This is why you have to work harder to ensure that such buyers will pay attention to your property.

Work with a real estate agent – you need all the help from anyone because you might be competing with experts in the market. This makes it important that competent sales agents represent you. In addition, he is well connected with other players in the market, giving you the exposure you need. In addition, an agent is experienced in negotiating and marketing property. You have to utilize it.

Preparations needed – Perform repairs needed to increase the attractiveness of the property and the value of the exterior appearance of the house. Check the entrance and outdoor furniture. Tidy up items that are not pleasant and are an eyesore. If you have an old sofa in your front yard, remove it from view. You can replace it with a new simple bench instead. Exterior painting is also a way to increase traction. You also have to remove old and damaged furniture. This will not only free up some space but also get rid of items that will prevent buyers from buying your home.

Prioritize repairs indoors too. Make sure your house is in good condition before you sell it unless you want to sell it at a very cheap price. Making improvements in the kitchen and bathroom is also a great way to attract buyers. Changing equipment and repainting walls can make a lot of difference.

Arrange your house properly to make it look bigger and wider. You can research on how you can organize your home to be more attractive. There are several online guides as well as information from lifestyle and architecture magazines.

You must also remove personal items from the property. Save family photos, trophies, and certificates because buyers will not be interested in them. This will also make it difficult for them to see themselves living in the house.

Advertise your home – Having an agent certainly helps a lot when advertising your property. He will be able to include them in a different list. You can also do a part of advertising your home. You can post it in local newspapers, on social networking sites, in your car and the like. Be sure to take good photos of the property to be included in the ad. This will give the buyer an idea of ​​how your property looks.