Monthly Archives: September 2020

Expired Listing Letter and Real Estate Marketing Tips

The expired listing letter is a valuable asset for real estate marketing plans. Expired realty listings refer to contracts that have expired between homeowners and their agent. Realtor contracts generally last between six and twelve months. If the listed property is not sold during the contract period, sellers can enter into a new listing agreement with their current realtor, hire a new agent, list the property as for sale by owner, or take the home off the market.

Investors use the expired listing letter to solicit business from the seller by offering to buy their home or help them sell it. In order to find expired property listings, investors must subscribe to the Multiple Listing Service (MLS) database; a service that provides lists of nationwide properties for sale to realtors.

Investors who have never used expired listing letters can easily locate sample templates online. Investors will need to adapt marketing letters to suit sellers’ circumstances. A good place to learn and share expired listing marketing ideas is by participating in real estate forums or networking groups.

In addition to using expired listing letters, investors will need to develop a marketing plan and follow-up strategies. Most investors incorporate multiple marketing tools such as postcard marketing, direct mail, referral marketing, realtor flyers or brochures, and cold calling.

The expired listing letter is generally used to solicit sellers, but some investors use these letters to solicit realtors. Working directly with real estate agents can be a profitable niche for investors willing to develop close working relationships. Realtors do the majority of legwork while investors earn profit by closing the deal.

Investors who are unfamiliar with marketing strategies should consider hiring a marketing specialist and copywriter to create expired listing letters and brochures. Real estate investors often use a variety of prospecting tools.

They might start with an introduction letter, followed by a postcard and a phone call. Or they might start with a phone call and send a folder filled with a marketing letter, client testimonials, and a list of successful real estate closings. Regardless of the marketing strategy, the primary goal is to locate motivated sellers, purchase properties below market value, and earn profit on each expired listing transaction.

In today’s competitive market investors must stay on top of changing trends and create marketing campaigns that make them stand out from the crowd. Sellers often receive dozens of expired listing letters once their real estate contract expires. This is where creating unique marketing strategies can really pay off.

Private investors who dedicate their time to locating expired real estate listings often work with sellers that are frustrated their home did not sell during the listing period. The last thing these people want to hear is empty promises. They want to sell their property. Investors who focus on solving this problem can earn the seller’s business by focusing on their needs and explaining how they can help sellers accomplish their goals.

Real estate investing is a competitive industry. In order to become successful in this arena, investors must be committed to finding solutions for sellers. This can be accomplished by building a strong network of realty experts, developing a strong marketing plan, and utilizing strategies that will attract motivated buyers and quickly close real estate deals.

Real Estate Text Messaging Benefits When Marketing FSBOs

Due to the rising popularity of robust smart phones, real estate agents who utilize text messaging systems can benefit, substantially, from an exposure and lead generation perspective. On a “for sale” sign, your text messaging code can help you share information about properties with people that pass by through a message that sends out detailed property specs and photos. Chances are that the vast majority of passers by who notice a property you’ve listed will have a cell phone and by texting the system right then and there, they can quickly receive detailed listing information on a home. As soon as they do, you’ve gotten a lead that you can follow up with on that property or another listing. Did you know that this could also work to your advantage with FSBO (for sale by owner) properties? Read on to learn how.

Many realtors have realized the potential benefits of marketing through mobile messaging. By subscribing to a real estate industry messaging service, you can market to people via their cell phones. Not only can this tool help you market through properties that you are listing but you can also extend this ability to help you market through properties that you’re not listing. Any realtor that sees a FSBO sign can take that as an opportunity to build their brand and get new leads as well. Approach the homeowner and position the messaging service as a free and valuable marketing tool and you could both benefit.

If you already use real estate text messaging services, you know that it can help you capture new buyer leads. But did you know that you can also use your account on more than just your own listings? By offering use of the service to homeowners attempting to sell their home on their own, this could benefit in several ways:

Build Relationships with FSBO Homeowners

By offering to share your lead generation service for free with FSBO homeowners who don’t have the benefit of marketing and exposure offered by a real estate agent, you can build a relationship that results in business and / or referrals. For example, if the homeowner that is trying to sell without a realtor is unable to sell the property on their own, they may turn to you for assistance later on. It costs you nothing to share your service with the homeowner and in the meantime, if people text for info on the FSBO property and they don’t buy it, they become a lead for you.

Branding

Increased exposure in your area is always good, especially if you’re focused on a community that is highly competitive. People who get text messages from properties on your subscription will learn about you. And, they may or may not choose to look at that FSBO property but even if they do, they may also want to look at other neighborhood listings (that are listed by you). And, if the lead doesn’t already have a buyer’s agent, this is an opportunity for you to extend your services.

Lead capture possibilities of real estate text messaging are substantial. By utilizing this service and by offering use of your service as a free marketing tool to local homeowners, you can increase your exposure, build relationships, and sell more homes.

Selling For Sale By Owner-Simple Effective Strategies

When you’ve made the decision to sell For Sale by Owner, the

method in which you market your home is what makes the

difference. This is what’s going to bring prospective buyers to

your doorstep and eventually get it sold. Let me provide you a

summary of some basic marketing ideas that should help.

Upfront you’ll need a turnkey solution, it should be easy to

implement and simple in terms of advertising. One of the easiest

courses of action would be to run an ad in your local newspaper.

By running a simple yet descriptive small ad, this can be an

effective marketing strategy and yield positive results in a

short amount of time.

Generally, people looking to purchase real estate initially

look at the classified ads to discover what’s available.

Ultimately, this provides a good amount of exposure to

individuals as well as real estate professionals.

For most, successful marketing boils down to providing a

systematic awareness that, you have something to sell, and you

are able to get the word out on a consistent basis.

Obviously shoving a sign in the yard is the most basic techniques

you can do. It’s a simple strategy and you could just luck-up

and have your dreams answered by having some stop their car and

make you an offer on the spot.

This however usually does not happen and is generally not

enough. You’ll need to do more if you want to serious attempt at

marketing your home.

Another simple step is providing a highlight sheet; you should

consider it a must. I recommend making them in color. Having a

nice flyer with all of the pertinent information makes your home

easy to remember after a long day of looking at different homes,

and makes yours standout from the rest.

Keep them fresh and constantly available. Make at least fifty

to start if you live in a suburban area. If you live in a rural

area maybe less than that but be sure to keep a steady supply

available.

Selling your home by owner is not that complicated. It does

however take consistent action and a solid strategy.

Tenant and Landlord Responsibilities for a Rental Property

Whether you are a tenant or a landlord, it is important that both the tenant and the landlord have a fair understanding of the required responsibilities and rights, to have a peaceful and pleasant renting experience.

Property Dealers in Dwarka involved in renting business offer society flats, apartments and DDA flats for rent in Dwarka. The people who rent these residential properties are called tenants. When a person rent a property, the basic rights and responsibilities of both the tenant and the landlord are spelled out in the lease agreement. To avoid confusion and legal disputes, both the landlord and the tenant must be aware of these responsibilities and rights.

Types of Tenancy Agreement

Indian Tenancy agreement consists of 2 different types of contracts namely The Lease Agreement covered by the Rent Control Laws and the Lease and License Agreement, which is not covered. The first option allows the tenant to get the ownership of property for an undefined period of time. This becomes a big problem when the tenant refuses to vacate and to find a legal solution to this problem may take the court a very long time of 10 or 20 years. The second option however, is more viable as it comes with conditional agreement of ownership for a limited period of time with the option to renew with certain changes in rent and stay. This is the most popular contract which most of the real estate agents in Dwarka choose.

Deciding on Rent

A Lease Agreement is covered by the Rent Control Laws. The landlord can decide on the amount of rent by adhering to a formula devised by the judicial government, local executive or legislative. According to that formula, the maximum annual rent for Delhi is a combination of 10% of the expense of property construction and market price of the land. Both these costs are dependent on the historical values where current market valuation is not taken into account. Therefore, with old properties you can expect smaller rent, whereas new properties can give profitable margins to the landlord. The rent can also be increased marginally by including the cost of renovating a property.

Responsibilities Both Tenant and Landlord Should Share

A responsible tenant should pay off the rent and other rental bills associated, within the mentioned time period in accordance of the agreement. If by any chance, the tenant fails to pay the rent within the mentioned time period, the tenant in Delhi is subjected to pay simple interest at the rate of 15 per cent per annum. The rate of interest should be calculated from the due date of the rent to the period it was paid off.

Similarly, there are also some responsibilities the landlord should share. The Property Dealers in Dwarka, New Delhi should provide a rent receipt as a proof of the paid rent to the tenant. If a landlord fails to provide a rent receipt, the tenant has the right to complain to the consumer court. In such a scenario, the authority can bring a solution by listening to both the parties whereby compensating the tenant by the landlord. There are certain rules which the tenant should follow like complaining within a period of 2 months from the payment date. The tenant has the right to ask for bank particulars of the landlord to deposit the rent money. Without such availability, the tenant can choose to deposit the same through money order.

If a landlord wants to revise the rent, he/she should notify the tenant beforehand. A formal notice according to the rule listed down in the section 106 of the Transfer of Property Act 1882 should be sent bearing the signature of the landlord.

10 Things Every For Sale By Owner Should Know

1) Get Professional Advice. Use local Real Estate Agents for a free Home Valuation to find out your properties worth. This is a no-obligation free service; You do not have to agree to your home or use their services.

2) Invest in your Home. You should receive some pretty good feedback from Real Estate Agents and their valuations. Ask them what you can do to increase your home value?

3) Do Market Research. Read the paper, pick up Real Estate Magazines for your local area, and go to open houses with in a 5-7 block radius. Talk with others sellers in your area. Compare and contrast your House and Pricing based on your findings. There are many free internet resources available where you can dig up some great facts about homes sold in your neighborhood recently.

4) Price to Sell. Pricing your Home based on facts and not your emotional value of it, is essential in successfully getting your home sold.

5) Set a Realistic Time Frame. Manage your expectations. Look at the various factors of how the market can affect the time your home sits on the market. Factors that can affect this vary from Supply of similar Homes for sale in your neighborhood or how long it takes the average home to sell.

6) Stage Your Home. De-clutter, work on curb appeal, clean up trash, paint outside if needed, replace worn carpet, and repair broken fixtures. Stage your furniture like a Model Home or a Furniture store. Make it cozy yet inviting and clean. Allowing potential buyers to see how the space will work for them.

7) Marketing is Key. Every previous step is only activated if people know your home is for sale! Attract potential buyers. There are so many different types of Advertising. One that is really effective is listing your property on your local Multiple Listing Service which allows your home to be listed in the database of Homes for sale that Real Estate Agents use when their looking for properties for their buyers. You need to be here. There are many internet Listing services that offer packages which include this service. Only a licensed Real Estate Agent can list properties for sale here, but you can a Flat MLS fee service or another Internet listing site. I will visit this further as this step is very important.

8 ) Have Open Houses. Have cookies baking..clich̩..yes! But it works, people relate to smells, have an inviting smells. This goes without saying but Рclean up and make sure your home is staged. Everything mentioned in Step 6!

9) Have Forms Available. You should always have forms for potential buyers contact information for easy follow-up and advertising trackibility. Have easy to take flyers of your Home with your contact information and Property Details. Have resources available to qualify a buyer. You will need contracts. When “closing the deal” you want to look into getting professional help here.

10) Don’t Forget. A typical Sale involves:

• a home inspection,

• an appraisal,

• a survey,

• a title search,

• a termite examination,

• loan underwriting and approval,

• date of closing,

• Show me the money!