Internet Marketing Your Investment Property

So you’ve made the decision to make additional income by flipping or wholesaling investment real estate, and you’ve acquired the property following a profit formula. What is your plan to market the property to find a buyer?

The percentage of homes purchased by people looking online can’t be ignored. From the National Association of REALTORS (NAR): according to the latest NAR Profile of Home Buyers and Sellers 2009, 90 percent of buyers used the internet as an information source in their home search. With figures like this, doesn’t it make sense to have a planned internet marketing strategy?

Real Estate Related Websites

One of the best sources to find buyers for retail home owners and investment buyers is Craigslist. With a reported 59 million visitors in May 2010, Craigslist (CL) is a great site to promote your property and drive traffic to your business – and it’s free.

Using CL is one of the simplest ways to start an online marketing campaign. I’ve received most inquires and built our buyers list from CL ads over the years.

After you’ve posted your property on CL, post the same property on other online real estate related websites. They are mostly free, requiring you to only fill out an online form for your information. The great thing about some of these other websites is that they automatically post your property on other real estate or “for sale” websites.

Some of my favorite sites are Postlets.com, Houspads.com, Loopnet.com, MyHouseDeals.com and Sellpoint.com.

Video Marketing

Make a video of your property. Video marketing is one of the most popular ways to get your property seen by retail buyers and investors. A good video only has to be about two minutes long. The most important part, if it’s an investment property, is to show how the financial numbers look, the investor’s monthly cash flow. Also, in your videos, remember to always give your viewers a “call to action” at the end, by going to a website, filling out a form, etc.

Start your own YouTube page – also free, and start posting your videos there. YouTube will give you a place to where you can send people to see the properties in your ads.

Article Marketing Site or Blog Site

Have a blog site or article website where you can post articles on various subjects in real estate and draw buyers/investors to you. If you have a blog site already, update your articles on a consistent basis. It can be once a week, once every two weeks, but as long as you’re adding new material, real estate buyers searching for information will find you.

If you don’t have a blog site, sign up for a free account on Squidoo.com. Squidoo allows the user to create a “lens” of a particular subject. Make a lens of your property using the wording from you CL ad and you can also embed the video that you have on YouTube for readers to watch your video all on one site.

Social Media

Hopefully by now you have a Facebook account. Yes, you can use FB to keep in touch with friends and relatives, but you can also build it to use FB as a way to promote your real estate properties. I’ve written an article on how to start using Facebook as a marketing tool. Check it out: “Facebook Internet Marketing for Newbies”.

With consistent promotion and updating, potential buyers/investors will funnel down to your website or final property page from these various sources.

There are other aspects to internet marketing, such as SEO and keyword use that will be covered in other articles or you can research the importance of their uses yourself.

But also remember, that face-to-face networking, is marketing that should always continue and not be forgotten in this internet marketing world.

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