Monthly Archives: May 2020

5 Key Steps To A More Effective, Successful, Open House

Although, some believe, holding an Open House, is key to the sale of a house, in reality, it is, just, one, component, in an overall marketing/ selling plan and system. While, nearly every real estate agent conducts these events, the value of them, often, substantially differs, dependent upon, how they are used, and conducted. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 extremely important, key steps, to make them, as successful, as they might be. Unless/ until, these are done, effectively, and efficiently, there is the risk, they are wasted, in terms of time, money, effort, energy, and potential results.

1. Marketing/ promoting: The best results come from, determining the best approach/ way, to market and promote them. Which advertising media, might make the most sense, for this particular property? Why do you believe so? How will you achieve, the most, bang – for – the – buck? Start by identifying, the niche, if any, this house and property, fits, best, in, and, then, investigate the best options, to attract, the right, qualified, potential buyers. While everyone wants a big crowd, to be attracted to their Open House, unless/ until, it is, predominantly, real buyers, rather than house – hunters, you will probably not achieve the most desirable objective!

2. Greeting/ welcoming: You only get one chance, to make a first impression. This adage, is true, for, both, the house/ property, itself, in terms of curb appeal, staging, eliminating odors/ clutter, and other negatives. It is also true, of the agent conducting it, and how he greets, and meets, people, at the door, whether they feel welcome, and appreciated, and, directs them, forward.

3. Sign – in: You won’t be able to follow – through, effectively, until/ unless, you get, as much information, as possible, about everyone who attends. While I prefer to get them to, sign – in, via a digital tablet, at least, it’s very important to. at least, get them to do it manually. How can you follow – up, if you don’t have this? When you use a digital program/ application, you can stream – line the process, by automatically, transmitting follow – up, emails, immediately.

4. Show/ Questions and Answers: How well you show the house, often, depends on, how comfortably, you welcome and encourage questions, with genuine empathy, and the thoroughness of your answers/ responses!

5. Follow – up: A real estate agent should consider an Open House, both, as marketing for the subject house, as well as, for you, as an agent. Will you stand – out from the crowd, by being proactive, etc? Use the opportunity to, both, follow – up, for selling this property, as well as making appointments, to show other houses, to those, who aren’t that interested in this one.

Open – houses require much care, attention, time, effort, and expenditures. Doesn’t it make sense, to get them, to get, the most, bang – for – the – buck?

10 Property Management Tips

Are you looking for some useful property management tips? If so, you may want to read the following 10 tips from experts in the field. With these tips, managing property will be a lot easier for you. Read on.

Provide Important Information

Make sure your customers and clients have access to the information about the properties. If you really want to get the listing, you should be able to share all the relevant information in an efficient manner.

Be Punctual

You should be committed as far as making arrangements for a meeting or appointment is concerned. Try your best to get to the meeting point at least a few minutes earlier. This is a good way of leaving great impression on your clients.

Presentation

You should be well dressed when seeing your clients. This will encourage your clients to treat you well. Moreover, your dress code will tell a lot about you.

Honesty

You should be honest while providing reports and statistics about your properties. Providing misleading or false information to clients is the best method to destroy your business. What you need to do is find a strategy to deal with the situation and get a solution instead of providing false information.

Marketing

You should market your property in an effective way. The vender may have unrealistically high hopes, but you should be realistic and shouldn’t agree to the price offers without taking the time to think about everything. After all, you don’t want your property to sit vacant for months just because the price tag was too high.

Advertising

Advertising your property is of great importance. Make sure the advertisement is available at the right time. Therefore, you should be ready with a draft on time. Aside from this, it’s better that you get approval from the vender prior to uploading the advertisement on your site.

Photography

Make sure you take some professional photos of the properties and upload them on your site. Ideally, it’s a good idea to take at least 4 pictures of each property. The pictures should be taken from different angles. Putting a few videos along with photos is also a great idea.

Stay in Touch

You should send updates and reports to the property owners on a regular basis. As a matter of fact, maintaining great relationship with your clients pays. Losing a client is easier than gaining a new one. Therefore, you should stay touch with your clients.

Database

You should know your database. Your prospective clients should receive the same level of respect as do your existing clients. Therefore, it’s a good idea to take a look at your list of clients from time to time.

Background checks

Make sure you do background checks on your tenants. What you need to do is do rigorous background checks on the personal information, tenancy history and employment history of your tenants. This is a great way of making sure you are on the safe side.

In short, you should follow these tips if you want to do your property management in the right way.

Real Estate Marketing: 3 Ways Realtors Can Brand A Home For Sale

Executing an effective marketing campaign for your listings can seem like a dreadful undertaking – specifically for newer agents – but it doesn’t have to be. You’ll likely find yourself asking, “How should I present this property to the public? How should I present myself?” The solution to this seemingly beleaguering problem is actually found in this simple answer: there are essentially three ways to brand any listing.

What exactly is a brand? For our purposes, we’ll define a brand as a design strategy associated with a product. The application of the brand to a product or service is called Branding or Brand Management. Through regular branding, the consumer is trained to remember & recognize your product by its direct association with your design scheme. A brand establishes a feeling for a product – a visual connotation of sorts – that is essential for effective marketing.

There are three ways to brand your listings:

1.) Utilize your company brand

A great benefit of hanging your license at a real estate firm is the ability to use its brand to your advantage. Depending on the company, the brand can be a powerful marketing tool because all of the Brand Management has been done for you through years of consistent presence in the market. Therefore, the general public is already familiar with that brand – even if they do not recognize your name – and you should use this to your every advantage. Sotheby’s International Realty, for example, caries such an impressive reputation that you can enjoy the brand’s benefits with little effort, allowing you to do what you do best – selling homes.

2.) Develop & use your personal brand

A second avenue for branding a listing is the creation of your own personal brand as a realtor. Many of the world’s top producers understand this. They have a consistent listing portfolio, they are known in their respective geographical areas & they advertise continuously to their spheres of influence. This is achieved through persistent Brand Management. An agent’s personal brand can be anything from a recognizable logo to a consistent color pattern to a unique type treatment – or any combination thereof. A smart brand integrates well with the brand of the broker. An agent’s personal brand should never clash with the company logo & should always be versatile.

How does this effectively brand a specific property? This approach communicates to the public that you are a consistent producer of not only sales volume, but of quality marketing. With your personal brand, you build the same level of trust with your clients & prospects as any mainstream commercial product, giving the public confidence in you as their realtor.

3.) Create a brand that is entirely unique to a specific property

We all know an exceptional property when we see one – perhaps it’s a well kept mid-century modern in the suburbs or an early 19th century Spanish architectural in the hills. These special properties deserve special marketing. A talented graphic designer or marketing team can tailor your specific campaign to reflect the soul of the property in its design scheme, creating marketing materials that reflect the personality of the home. This route not only wows your sellers, but signals to the public that the listing belongs in its own category & should be treated as such.

Now you’re ready to go!

Now that you’re familiar with the three ways to brand a listing, you can more easily structure your “plans of attack” when releasing your listings onto the market. Each of the three above methods can be blended together or used singularly as desired – just remember to keep your brands consistent & complimentary of one another.

And now it’s time to sit back & watch your listings fly off the shelves!

Real Estate Transaction Process: Pricing, Marketing, Selling, Sales, Closing

Being an effective, quality, real estate agent, requires several skills, abilities, experiences, expertise, judgment, and actions, used together, to make the process, easier, less stressful, and far more efficient/ effective! This process begins with properly pricing a property, from the start, using a professionally designed, Competitive Market Analysis, valuable, properly designed marketing, well – considered, selling, bringing about a sale, and paying keen attention, until the closing. After more than a decade, as a Licensed Sales Representative, in New York, I have come to realize, the difference, the right agent, might offer, and, so, with that, in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some of the key considerations, to understand, during this process, and period of time.

1. Pricing: Often, the initial, listing price, sets the tone, for how well the process will go! The best approach is to price it right from the start. Statistics, and data, indicates, the best offers, come, in the vast number of instances, in the first few weeks, after a property is listed, so, doesn’t it make sense, to attract, the maximum number of qualified, potential buyers, from the start, by pricing it realistically, and in a well – considered manner. Sellers should demand, their agents, explain, their pricing rationale, and closely review a Competitive Market Analysis, and use it, to its best purposes.

2. Marketing: What is the best way, to market, a specific house, and property? Choose an agent, who prepares, a fully considered, well – designed, marketing plan, which includes, the reasoning behind, the best media, for your home, and how to get the most bang – for – the – buck. Included in this planning, should be: the proper combination of media use/ usage; priorities; goals; the house’s niche; niche – marketing, etc.

3. Selling: Selling must be proactive, and, clients and agents, must work together, as a team, in order to achieve the best possible results. How quickly an agent responds to leads, answers/ addresses his client’s concerns, and perceptions, and the quality of his advice, in a well – considered, timely manner, often, differentiates, the right representative, for you, and the rest – of – the – pack!

4. Sales: The process of selling, must close the deal, with the results, which make the most sense! Only when the sale, is completed, and, brough to fruition, has the agent, provided the service, his client needs, and deserves!

5. Closing: Some falsely believe, the process is over, when the offer is made and accepted. However, many things, might happen, between, that step, and the closing, and, thus, experience, expertise, foresight, and planning for contingencies, are essential qualities, needed to be a great real estate agent!

Homeowners should hire someone, to represent them, who will pay attention, to all these factors, and create a scenario, where his client, receives the highest, possible price, in the shortest time period, with the best terms, and the least hassle! SInce, for most, their house, represents, their single – biggest, financial asset, doesn’t that make sense?

Real Estate – Selling – The Long List of What to Include in Internet Marketing For Your Property

If you are selling real estate in any form then you need to know about internet marketing. Do not spend your time with marketing methods from the past. Do not deal with Realtors who are stuck using old marketing methods.

The marketing methods for today and tomorrow are on the internet. You need a web marketing strategy for any type of property you are trying to sell. If your Realtor doesn’t have one for your specific property, then you must get someone else to do it for you, or get a different Realtor.

Often I am asked what is included in when we do customized Total Web Marketing Strategies for real estate properties for sale.

Below is a sample list of the types of things we recommend you do for properties after creating a custom website apart from Realtor or FSBO websites.

Sample Custom Internet Marketing Plan

– Website Marketing

– Onpage Optimizing with Keywords

– Search Engine Optimization

– Search Engine Submissions (Over 200 search engines)

– Authority Sites Back Link Development

– Email Marketing Campaigns to Targeted Buyer Groups

– Automatic Followup System – Setup & Maintenance

– Custom Flyer Creation & Distribution

– Buyer Contact List Building

– Video Marketing of Your Property (20 online video sharing sites)

– Audio Marketing of Your Property (30 online audio sharing sites)

– Press Release Distributions

– Google Local Search Engines Setup & Optimization

– Creation and Promotion of a Listing on Google Search and Google Maps

– Local Internet Directory Submissions

– Blog Creation & Blog Postings

– Real Estate Forum Postings

– Social Account Creation

– Social Bookmarking Submissions

– Article Directory Submissions

– RSS Feed Submissions

– Content Management

– Website Content Writing

– Graphic Design

– Property Branding

– Online Promotions

– Pay Per Click Advertising Setup & Maintenance

– Podcast Production & Marketing

– Webpage Sales Copywriting

– Web Traffic Analytics Setup & Analysis to Determine Website Traffic Sources

– Ongoing Monitoring to Determine Most Effective Channels for Marketing Your Property

Tips to Market Your Home

Selling a home online is the simplest way for an owner to sell his home himself. Like in any kind of sale, online selling also warrants extensive marketing. Marketing techniques used to reach the target market help in the quick sale of the property.

Effective marketing techniques are those that make the deal seem lucrative to the buyer. Online facilities offer the seller a lot of flexibility for marketing the property. However, one should use these facilities to bring out the features of the property in an attractive manner.

Here are some useful tips for marketing a home:

1. Property portals allow the seller to post descriptions about the property. Generally, there is no limitation on the number of words that can be used. However, it is beneficial not to go overboard and write lengthy descriptions. You should write brief, precise description of the property. This is because the prospects lose interest in lengthy descriptions and may opt to read about a different property.

What should you include in the description of the house?

• Location of the house

• Number of bedrooms

• Number of bathrooms

• Square-foot area

• Highlights such as the type of flooring, if kitchen sinks are made of steel or any other features, etc.

• You should also highlight if public transportation system is close-by.

• It is also beneficial to mention nearby malls, schools, etc.

The description should be worded such that the seekers can easily find relevant information.

2. You can post a number of pictures on the website. You should take care to capture attractive images with a proper lighting of the home. You could also consider home-staging before taking the photographs. Photographs should be taken from vantage points so as to make the home look spacious.

3. Online listing offers you the opportunity to post a virtual tour of the property. This enables the seeker to get a fair idea about the house. Before you record the video you should ensure that the home looks attractive. For this, it is essential to de-clutter and organise the house. Home-staging also helps in enhancing the appeal of the home.

4. Although the trend is for buyers to search properties online, it helps to advertise in the newspaper also.

5. You can also distribute e-flyers.

6. You can put up ‘Home for Sale’ boards in your yard.

7. You can send direct mails to neighbours, agents of buyers and to buyers in other locations.

Though not exhaustive these are some useful pointers which help in marketing a property effectively. In addition to these, you can use your creativity to market your home. Effective marketing will enable you to sell your property without an agent. This will help you in enhancing your gains.